Where Strategy, Concept and Craft Meet.

"Mediocrity is Expensive” Erwin Miller.

AtPace is a specialist brand and packaging design studio based in Cape Town, South Africa. With more than 20 years in advertising and communications — and over 22 years in brand identity and packaging — we offer a unique combination of strategic clarity, conceptual thinking and hands-on craft.

We work across FMCG, wine, beer, spirits, DTC, lifestyle and private-label brands, helping clients win in competitive retail environments across South Africa, Africa and the Middle East

Our Areas of Expertise

Our Expertise Includes:

Brand identity & CI systems

Brand identity & CI systems
Packaging design across FMCG, wine, and spirits
Trade marketing & promotional campaigns
On- and off-consumption toolkits
Brand guidelines, toolkits & playbooks
Localisation of global campaigns

A Studio Built on Craft

While the industry moves toward automation, we invest in traditional craft — sketching, illustration, hand-lettering, painting, and model-making — giving brands a tactile, human quality that resonates with modern consumers.

A Strategic Partner, Not Just a Design Supplier

We understand the complexities of retail, distribution, trade and shopper behaviour. This allows us to design with effectiveness in mind ensuring our work performs in the aisle, at the bar, and online.

Trusted Across Markets

Our team has delivered brand and packaging work for leading South African and global alcohol, FMCG and lifestyle brands across 11+ African & Middle Eastern markets.