Packaging That Sells. Branding That Lasts.

“It’s the label they taste first” says John Pace.

AtPace specialises in brand identity and packaging design for wine, spirits, FMCG and lifestyle brands in South Africa and beyond. Our work is strategically grounded, creatively distinctive and crafted to perform in real-world retail conditions.

 

Brand & Corporate Identity & CI Systems

  • Logo design + visual identities
     
  • Naming, tone of voice & storytelling
     
  • Brand architecture
     
  • Corporate identity & CI guidelines
     

Packaging Design

  • Wine label design (South Africa & global markets)
     
  • Spirits, beer & RTD packaging
     
  • FMCG packaging design
     
  • Luxury and lifestyle packaging systems
     
  • Limited editions, seasonal packaging & variants
     
  • Sustainable packaging solutions
     

Design for Shelf Impact

We design for visibility, differentiation and segmentation - ensuring products are instantly recognisable and easy to shop.

Prototype, Craft & Finish

From hand-drawn illustrations to finishes, foils, textures and substrate guidance, we ensure every detail is considered.

Craft is earned over time and this we have in abundance

Results-Focused Creative

Our packaging doesn’t just look good. It drives trial, increases conversion, and strengthens brand equity.